探討臺灣港口發展國際郵輪母港之策略分析

THE STRATEGY ANALYSIS FOR THE DEVELOPMENT OF AN INTERNATIONAL CRUISE HOME PORT

現今國際郵輪市場蓬勃發展，隨著歐美地區市場漸趨於飽和，亞洲地區搭乘郵輪人數亦逐年增加，根據交通部規劃，未來兩岸客貨船及國際郵輪將以基隆及高雄港為主要靠泊港，臺灣港務公司亦希望發展南北兩大國際郵輪母港，因此探討如何發展國際郵輪母港之策略分析為本研究之重點。發展國際郵輪母港的利害關係者包括港口經營者、郵輪業者、中央政府及母港所在地之城市主管機關，本研究根據以上利害關係者歸納出四大構面及13項準則，作為本研究之架構，透過專家訪談及專家問卷方式，利用分析網路程序法（ANP）分析後發現，「港口經營策略」、「港灣設備規劃」及「政府政策」為影響發展臺灣成為國際郵輪母港之最重要的3項準則。本研究結果可作為未來政府政策、航商經營與港務公司營運策略調整時之參考依據。

The international cruise market is currently booming. The European and American markets are gradually becoming saturated, whereas the number of people taking cruises in Asia is growing annually. Based on the development plan of the Ministry of Transportation and Communications (MOTC), cross-strait shipping and cruises will be berthing primarily at the Port of Keelung and the Port of Kaohsiung. Therefore, Taiwan International Ports Corporation plans to build the Port of Keelung and the Port of Kaohsiung as international cruise home ports. The purpose of this study is to review strategies for developing international cruise home ports. The stakeholders considered in this study include port operators, cruise lines, the central government and local governments. Based on these stakeholders, 4 dimensions and 13 criteria were derived to serve as the framework for this study. The questionnaires were collected through expert interviews and the survey was analyzed using the Analytic Network Process (ANP). 'Port management strategies', 'harbor equipment planning' and 'government policies' were the three most important criteria affecting the development of Taiwan as an international cruise home port. The results from this study can be applied to the operation strategies of the carriers and port companies as well as the adjustment of government planning.