直航後我國國際貨櫃港埠面臨問題與因應策略之探討

A STUDY OF THE ISSUES AND RESPONSE STRATEGIES FOR CONTAINER PORTS IN TAIWAN AFTER THE COMMENCEMENT OF CROSS-STRAIT DIRECT SHIPPING

本文旨在探討兩岸直航後我國貨櫃港面臨之問題與因應策略，主要內容首先就航運市場現況以及兩岸海運直航協議分析結果，歸納出直航後我國貨櫃港口將面臨之5大課題，並研擬出22項相關因應策略。經由問卷調查分析結果顯示，產、官、學界之受訪者均認為，我國貨櫃港在發展策略上可同時採取因勢利導和扭轉局勢併行之策略。就因應策略而言，本研究建議我國貨櫃港應該優先持續強化我國港口之服務品質、積極培育港口營運管理和國際行銷人才、強化自由貿易港區之發展，以及持續蒐集航港資料，為兩岸後續談判充分準備，以提升港埠永續經營之競爭力。

This study aims to evaluate the issues being faced and response strategies for container ports in Taiwan after the commencement of cross-strait direct shipping. Based on the analysis of existing situations in the shipping market and the Cross-Strait Sea Transport Agreement, five major issues faced by Taiwanese container ports were addressed and twenty-two response strategies were subsequently developed. Results of a survey conducted in this study indicate that port authorities could adopt parallel strategies of capitalizing on the trend and reversing the situation. Regarding the response strategies, this study suggests that container port authorities should continually improve their service quality, provide training for staff in port operation management and global marketing, provide value-added services through free trade port zones, and prepare well for future negotiations with Mainland China.