物流潛能、競爭優勢與經營績效關係之探討──以國際物流中心業者為例

A STUDY OF THE RELATIONSHIPS BETWEEN LOGISTICS CAPABILITIES, COMPETITIVE ADVANTAGES, AND OPERATING PERFORMANCE: CASE STUDIES O

隨著企業對國際物流之需求增加，負責統籌企業國際物流配送作業的國際物流中心地位越趨重要，物流中心業者如何維持競爭優勢及增進經營績效，成為一值得探討的課題。因此，本研究旨在探討國際物流中心業者物流潛能、競爭優勢與經營績效之關係。經由因素分析萃取出國際物流中心物流潛能包括「顧客回應」、「創新」、「規模經濟」與「彈性與員工物流知識」等四項物流潛能，最後利用結構方程模式 （Structural Equation Modeling, SEM） 分析，結果得出物流潛能會正向影響其競爭優勢與經營績效，且國際物流中心競爭優勢也會正向影響其經營績效。因此，本研究建議國際物流中心業者應積極發展核心物流潛能，方能維持競爭優勢進而改善其經營績效。

This study empirically examines the relationships between logisticscapabilities, competitive advantages, and operating performance ofinternational distribution centers in Taiwan. Based on a factor analysis, four keylogistics capabilities were identified, namely, customer response capability,innovation capability, economic scale capability, and flexible operation andlogistics capability. A structural equation modeling (SEM) approach wasemployed in this research. The results indicate that logistics capability has apositive effect on operating performance and competitive advantage, andcompetitive advantage has a positive effect on operating performance. Thisstudy suggests international distribution centers develop core logisticscapabilities to maintain their competitive advantages and improve operatingperformance.