英文摘要 |
Enterprises learn how to leverage outside resources to innovate their businessmodels. However, most enterprises focus on the visible value of acquired resourcesbut neglect the invisible potentials for innovative opportunities. This researchexamines how a fashion TV show, “Lady First”, can summon resources forinnovation by awakening “deep sleep” resources. This paper analyzes the resourceexchange process and identifies three patterns of value awakening mechanism:wakening the invisible values, turning disadvantages into advantages, andeffectuating one resource for multiple functions. Theoretically, this researchenriches open innovation by deepening the resource exchange process through value awakening mechanism. This thesis on resource awakening also highlights theimportance of resourceful applications instead of just emphasizes on rare, valuable,not imitable, not substitutable of physical resources. Thus, extending ourunderstanding of resource-based view theory. Practically, this article suggests thatenterprises in revenue crisis need to review the incumbent resources at first forpotential applications. When firms learn how to awaken “deep sleep” resources,they can create new values, summon outside resources and seize new businessopportunities. |