農特產品市場價格差異分析

An Analysis on the Market Price Differences of Agriculture Souvenirs among Markets

本文建構了一個分析模型以檢視影響農特產品在旅遊地與都會區市場交易 價格差異的因素。模型中，我們假設消費者具有完全的市場交易訊息，部分的 消費者會特別地享受在旅遊地的購物樂趣，農特產品廠商則同時在旅遊地市場 與都會區市場進行競爭，並影響其交易價格。本文的研究結果指出： 當消費 者在旅遊地購買農特產品的樂趣低於農特產品運往都會區市場銷售的單位運費， 農特產品在旅遊地的交易價格會恆低於都會區的交易價格。 當消費者在旅遊 地購買農特產品的樂趣高於農特產品運往都會區市場銷售的單位運費，較多 （少）的農特產品廠商家數將使得農特產品在旅遊地的交易價格低（高）於都 會區的交易價格。換言之，在特定條件下，市場競爭程度仍是影響農特產品在 不同市場交易價格差異的關鍵因素。

In this paper, we examine the market price differences of agriculture souvenirs. In the model, we made three key assumptions. First, all consumers are fully informed with all possible market transactions. Second, some consumers enjoy shopping experiences in various tourist attractions. Third, the agriculture souvenir manufacturers perform Cournot competition both in the tourist market and in the metropolitan market. Our results indicate that, when consumers' joy of shopping agriculture souvenirs at tourist attractions is lower than the cost of shipping the same products to the marketplace in a metropolitan area, the equilibrium market price at the tourist market is always lower than that of the market in a metro area. However, when consumers' joy of shopping agriculture souvenirs at tourist attractions is higher than the cost of shipping the same products to the marketplace in a metropolitan area, large (small) number of souvenir manufacturers cause the market price at the tourist market is lower (higher) than that of the market in a metro area. Market competition shall affect the market price differences of agriculture souvenirs among markets.