英文摘要 |
This study used Chunghwa Post Company, which is facing the transformation, as a research subject and applied Balance Scorecard as a framework to establish a performance management system. Based on Chunghwa Post's mission, vision and strategies, and the suggestions made by the top management of Chunghwa Post, this study had completed Chunghwa Post’s Strategy Map. This study also conducted structural interviews with the supervisors and staff representatives from four different perspectives of Balance Scorecard. According to the in-depth interviews, this study had formed a strategic performance management system based on Balanced Scorecard. This study expects that the strategies of Chunghwa Post can be translated into specific actions to maintain its sustainable competitive advantage via Balance Scorecard. |