語言訊息設計程序——以iF概念設計獎為例

Language Message Design Procedure: An Example of iF Concept Design Award

本研究嘗試從語言學的觀點來解析創意，建立一套有訊息傳遞結構的設計程序。透過文獻來建構設計程序，運 用內容分析法紮根理論研究方法，以 92 件 iF 得獎作品的文字概念，進行訊息元素的歸納及手法推導，最後產出圖 像式設計操作之工具，經由設計工作營操作驗證。研究結果得知：語言訊息程序分為概念訊息編碼、發展及訊息解 碼；而訊息元素歸納出動作、狀態、變化三類動詞與科技、訊息、環境、人四類名詞；在訊息編碼手法上則有動作 操作、狀態具備及變化差距等三項；經滿意度問卷調查得知，設計師可透過本研究程序及工具之動詞，獲得問題切 入點、並搭配名詞進行發想，得到滿意的成果。

This study was an attempt to analyze creativity from a linguistic perspective by creating a design process with a messaging structure for the purpose of analyzing messaging content. ccording to the process of grounded theory in order to works the characters of content analysis and to identify the attribution of content analysis. Text concepts in 92 iF award winning works were used for induction of message elements and deduction of approaches. A linguistic message based process consists of encoding, development and decoding of concept messages. The induced message elements include three verb categories and four noun categories. Approaches to message encoding include action operation, state possession and variation gap. Through a satisfaction survey, it is found that designers can obtain entry points to issues using the verbs identified by the process and tool in this study and conceptualize using the identified nouns.