服裝視覺設計——橫直條紋服裝的認知探討

Optical Illusion on Fashion Design：Exploring the Cognition of Horizontal and Vertical Line Pattern

根據赫爾姆霍茨四方錯覺理論，水平線填滿的方框比垂直線填滿的方框看起來較高、較窄，這項論點也被應用 在服裝設計。Thompson 與 Mikellidou （2009）研究顯示，橫條紋衣服看起來較顯瘦，因此引發作者想了解實際穿著於 人體身上，穿著者體型不同是否會影響人們對條紋衣服的認知判斷。本研究探討赫爾姆霍茨四方錯覺圖形運用於服 裝視覺設計之影響。藉由 BMI 及身高，界定四種體型之模特兒。受測者在進行電腦輔助個人訪談後，比對橫、直條 紋衣服圖片在四種體型模特兒身上之服裝視覺效果，究竟何者較顯高、較顯瘦、較修飾身材、較好看，並進行問卷 填答。本研究以百分比例及卡方檢定作資料分析。實驗結果得知，受測者普遍認為穿著直條紋衣服看起來比較瘦， 但有體型與性別上的認知差異。

According to Helmholtz Illusion, a square composed of horizontal lines appears taller and narrower than an identical square made up of vertical lines. Thompson and Mikellidou (2009) have shown that human body is best revealed by horizontal lines, not vertical ones. Thus, the authors would like to know if the opinions would differ on the type of figures when people consider the effects of the stripe clothes on real human body. This study aims to investigate the influence of Helmholtz Illusion in dress patterns. Four types of models are recruited according to their body mass indexes and heights. Questionnaire subjects are asked to compare horizontal and vertical line outfits on the four types of models and tell which kind would look taller, look slender, be more figure flattering, and look better. The authors use the percentages and the chi-square tests to analyze data. The results show that the majority consider that people wearing vertical line outfit look slender than wearing horizontal one, but there are some different perceptions when the effects of figure types and sex are considered.