高齡健康穿戴互動中差異定位之設計溝通途徑

Communication Approaches in Health Wearable Interaction for Older Adults Related to Diverse Positioning

健康穿戴能為高齡者帶來生活中的安全和獨立，卻存在接受度不高的困境。研究者從高齡者對健康穿戴的產品 定位感知切入，探索差異性產品定位下的關鍵人因考量，以發展相應的設計溝通途徑。文章通過分析 248 份問卷以 及回訪 20 位具有差異定位感知的高齡者個案發現：科技助手型定位關注感知實用性、易用性以及個人隱私，適合 採取含蓄式溝通途徑，利用被動式互動彰顯高齡者的自主操作權和選擇權；時尚配飾型定位著重感知易用性、個人 意象以及外觀美感，適合運用外圍式溝通途徑，優先考慮社會線索與美感，並結合聲音外圍溝通精簡步驟以減少注 意力消耗；時尚科技型定位同時注重六種人因考量，適合採取陪伴式溝通途徑以整合多層面設計元素創造更多的生 活陪伴。

This research starts from the fuzzy perceptual product positioning of health wearables from older adults, and explore impacts of differentiated product positioning on human considerations and design communication approaches. Empirical researches are carried out by adoption of both quantitative and qualitative research. The outcomes are as follows: For Tech-Aid Type, wherein older adults lay emphasis on usefulness, ease of use and privacy, designers could take an implicit communication approach by giving priority to older adults being active; while for Fash-Acc Type, wherein older adults focus on personal image, aesthetic appearance and ease of use, a peripheral communication approach is appropriate by using simplified operation and modeling style; and for Fash-Tech Type, wherein older adults require to integrate usefulness, ease of use and aesthetic appearance, comfort, privacy and self-image, an accompanying communication approach can be used. Designers should give older adults more data insights and life accompany complementary.