另類休閒‧博物館裡的音樂會 探討「感性的科工音樂會」之觀眾意見

Alternate Recreation‧Concerts in the Museum Examining Viewers' Opinions on 'Sentimental NSTM Concerts'

博物館的功能隨著時代的演進日趨不同，除原有的古典型功能外，近年來休閒的功能更是一再地被提昇與重視，博物館的行銷人員無不希望能符合大眾的需求並與社會脈動緊密結合，期望將博物館的經營推向更廣闊的領域。因此，本研究以自編的問卷，對來館參加音樂會的民眾進行問卷調查，最主要的目的是試圖以本館所舉辦之「感性的科工音樂會」為例，分析博物館的行銷工作的成果、觀眾對音樂會的滿意程度以及民眾是否接受在博物館中舉辦音樂會。

The functions of a museum vary with time. In addition to its original, typical uses, in recent years its recreational function has received increasing attention as well. Museum publicists are making efforts to broaden the arena of a museum's visitors with the hope of meeting the requirement of the public and the community synchronically. Therefore, the purpose of the self-edited questionnaire in this research, which interviewed viewers who attended the series of 'sentimental NSTM concerts', is to analyze the effectiveness of museum advertising, audience contentment level, and whether or not the public accepts concerts sponsored by the museum.