「鎖與鑰匙二千年」特展觀眾研究

The Visitor Study of the Special Exhibition of 'Locks & Keys 2000'

了解觀眾個人背景資料及其觀展之後的意見與感想，作為改進展覽與未來策展時的參考，是國外博物館常見的策略。近年來國內也逐漸興起這股觀眾研究的風氣，並有一些相關研究出現， 不過，在研究的數量上與質量上仍無法對國內觀眾有足夠的了解，因此，掌握不同展覽的機會，多方收集、了解觀眾的背景資料與回饋，應是提昇國內觀眾研究與博物館展覽水準的不二法門。有鑒於此，本研究擬以國立科學工藝博物館（以下簡稱科工館）在民國八十九年五月至九月推出的「鎖與鑰匙二千年」特展（以下簡稱鎖展）為對象，進行觀眾觀展回饋的收集，除對收集而得的觀眾回饋進行探討之外，同時並旁及收集回饋的方式，期能在增進對觀眾的了解以及方法學的探討上都有所獲。

The study is based on the collection and research in visitors' feedback with a discussion on methodology towards the special exhibition of 'Locks & Keys 2000' held in National Science & Technology Museum from May to September in 2000. There are two ways of collecting the feedback: through the guest books and the questionnaires. The questionnaires are mainly used for obtaining data in quantity and understanding certain specific aspects or basic questions. The guest books are for collecting data in quality, in which we expect that visitors may leave more opinions to compensate the insufficiency of the limited pages of the questionnaires. Visitors were free to take the questionnaires and there were 375 copies being received during the period from June to August in 2000. Among them, 345 copies were helpful. Three guest books were placed at the entrances, but with different titles. During the opening period of the exhibition, there were, in total, nearly thousand pages of information being collected.