英文摘要 |
With the rising of portable device and 3G internet, smart phone nowadays is generalized down to every individual, reforming on-line entertainment industry. Almost everyone is using smart phone to surf on the internet, play video games, listen to music, watch movies or video clips, and so on. Mobile games are becoming one of the most popular recreation activities, which rapidly prospers mobile games industry. In order to help start- up companies in Taiwan survive the highly competitive environment, and sustainably grow in long-term development, this research is investigating effective entrepreneurial model to achieve entrepreneurial performance enhancement for Taiwanese mobile game company. This research is based on the four decision dimensions of Dynamic Timmons Model and relative decision factors, using Analytical Hierarchy Process (AHP) for analysis, to search for key decision dimensions and factors for entrepreneurial performance enhancement. Research findings show that, among the four dimensions of Dynamic Timmons Model, “entrepreneurial team” is the most crucial decision dimension, while the other three dimensions take similar weighting. The most important decision factor is “entrepreneur”, which takes the highest weighting in both local weight of entrepreneurial team dimension, and in global weight of all decision factors. These results show that, in order to successfully build up a company in Taiwanese mobile game industry, it is very crucial to organize a strong entrepreneurial team, and also, entrepreneurs need to possess the innovation and leadership to break through the intensive market competition. |