互動式資訊圖像之互動概念模式探討

The Study of Interactive Conceptual Model of Interactive Infographic

資訊圖像為近年興起的訊息傳播工具，利用視覺符號、影像，將數據經過分析、簡化、能在短時間內，迅速且正確的傳達訊息核心要素，現行較為普及的資訊圖像呈現類型分別為靜態、動態與互動式，隨著科技日新月異，資訊呈現的平台亦更多樣化，傳統的平面媒體已無法滿足閱聽眾對於知識更新的速度，因此互動式資訊圖像的表現形式便相形重要。本研究透過文獻探討整理出互動行為之四種最廣為人知的概念模式：引導式、交談式、操控與導覽式以及探索與瀏覽式，再經由現況取樣、集群分析的統計檢定與樣本比對後，彙整出男女性別對於互動式資訊圖像之互動概念模式之特性，其中以探索與瀏覽式為最為普遍之類型。相關結果可供設計者在設計互動式資訊圖像時之參考，亦作為後續研究的依據。

The infographics conveys information in a quick and convenient way, through data analysis and simplification which makes usage of visual elements to core message in a short time. The infographics consists of static, dynamic, and interactive. With the developing of science and technology, the interactive infographics is getting more popular due to its ability for users to variously control the visualization and the amounts of information. In order to explore the manipulations of interactive infographics, this study has reviewed the literature and sorted four popular conceptual models of interactive behaviors: instructing, conversing, manipulating and navigation, and exploring and browser. After that, the study also conducted cluster analyses through the statistical test and the pattern-matching to classify the gender differences in characteristics of interactive conceptual models on the interactive infographics. The results showed that the exploring and browser is the most common model for users. The results could be the reference and a basis for the designers who are planning the interactive infographics in the future studies.