苗栗客家文化園區之線上導覽系統研究

The Online Navigation System on Miaoli Hakka Culture Exhibition Hall

近年來台灣著重於文化創意產業的發展，許多博物館/ 展館相繼落成，其中以客家文化之相關博物館與展區較多，而科技的進步使人們習慣透過手持行動裝置獲取資訊，特別是行動裝置應用程式（APP），為此，設計出適閱性佳之介面，並有效達到學習、導覽等資訊之查詢儼然成為設計師在執行產品介面設計與評估時之一重要課題，因此本研究之目的為提出符合使用者需求之客家展館/ 博物館導覽APP 之相關設計建議。本研究主要以問卷設計、實驗測試針對苗栗客家園區之行動裝置應用程式進行分析，主要了解使用經驗、客家意象建議、操作需求與操作績效。結果發現：（1）多數民眾行動裝置主要為了即時接收/ 查詢訊息；（2）交通資訊、館區資訊、園區地圖及最新消息為使用者首要需求項目；（3）介面設計中以圖片是否清晰、字體大小及介面色彩搭配為最重要；（4）藍色、紅色、粉紅與白色最能代表客家色彩；（5）客家花布、油桐花、客家藍染及油紙傘最能代表客家元素；（6）現行之客家博物館於接獲任務後之工作負荷均明顯下降。本研究之結果有助於未來設計客家博物館之行動裝置應用程式、網頁設計作為參考用，其研究方法亦可提供相關研究設計之參考準則。

Taiwan has focused on the development of the cultural creative industry in recent years and many museums / exhibition centers are now available to the public. Quite a lot of the museums and exhibition areas are related with Hakka culture. And due to the advanced science and technology, people are accustomed to the acquiring of information via portable mobile devices especially by the mobile device application (APP). Hence, to design a highly readable interface which facilitates the searching of learning and guidance information has become an important subject for the designers when they design and assess the product interface. Therefore, the purpose of this study is to provide design advice on Hakka culture exhibition hall online navigation system for users. In this study, analysis is carried out mainly through the questionnaires, and the current mobile device application for the Hakka museum. As a result, it is found that : (1) Majority of the public is willing to download the museum related mobile device application; (2) Transportation information, museum district information, map of the park and the latest news are the users’ top request items; (3) Clear pictures, size of the font and the color matching of interface are most important in interface design; (4) Blue, red, pink and white are the most typical Hakka colors; (5) Hakka pattern cloth, the Tung flowers, Hakka blue dye and oil-paper umbrella can represent Hakka elements most; (6) Users spending much time to complete the task by using the current mobile app in Hakka Museum presents negative results in the Task Load survey. Results of this research will be helpful to the future design for the Hakka museum’s mobile device application and will also serve as a reference for web page design. Its method of research will also provide reference criteria for the related research design.