英文摘要 |
The study aimed to explore the information related to the visual design of mask package by literature review and current situation survey, and provide reference for the further studies on visual image of mask package and for the marketing and designing practitioners in the relative application. Through the method of semantic differential, the study explored and analyzed the current demands and impressions of consumers on the product packages based on the statistical results of questionnaire survey, and collected packaged of various brands as the researching samples. It found that the students, workers and housewives averagely spend less than NT$ 500 on masks every month. As for the purchasing channel, most of the consumers prefer the living house, followed by pharmacy. What's worth mentioning is the online shopping has gradually become a main channel of mask purchase. It' s also found from the color research that hydrating masks packages are commonly in blue, brightening masks packages are in white or pink, and firming masks packages are in yellow. |