物聯網配銷效益之研究

The Study on the Distributive Benefits of Internet of Things

在「物聯網」時代，結合資訊及移動通訊平台之創意行銷，透過網路搜尋、評選、購買或消費之互動式消費模式不勝枚舉，其主要概念在高度競爭環境中，藉由不同供應商有效配銷，在適切總運輸利潤下滿足需求目的。本研究藉由3家生產工廠及4家配銷商之虛擬個案，假設4種情境條件下，以運輸理論及線性規劃之工具，進行敏感度分析，並發現產業間，若能有效整合、分配及共享資訊，在確保產品品質、縮短消費者等候時間下，不僅能確保或提升顧客滿意度外，更可增加或創造產業共享經濟。

In information technology era, ‘Internet of Things (IoT)’ is a new creative marketing action that combines the information network and mobile communication platform with online search, selection, purchase or interactive consumption models. It would accelerate the driving of integration for cross-regional economic development and frame the IoT supply chain management system. This study based on the virtual case of three production plants and four distribution centers. The sensitivity analysis was conducted on the basis of the transportation theory and the linear programming (LP) under the four scenarios. We found that if the industry could effectively integrate and distribute their information, in case of ensuring product quality and shortening the waiting time of consumers, it not only enhances customer satisfaction, but also increase the industry's shared profits.