英文摘要 |
Nowadays, the computer industry has intense competition. To get the profit is the most important business objectives if company want to be continue forever. If managers could use the result of financial statements to improve deficiencies. So that may improve the management of company. The proposal taking H computer company as the object of study and analyzed financial statement for the past five years. Hope to get funds’ information by ratio analysis from the number of financial statements, and use SWOT analysis at the same time to make management strategy. Analyzing balance sheets and income statements past five years then got conclusions as follows: 1. H Company performed well on current persent, acid Test, A/R&N/R turnover, days-A/R turnover, inventory turnover, days-Inventory turn, working capital, liabilities percent, fixed asset persent of L-T liab, fixed asset turnover, value-added of each person and gross profit. 2. H Company performed bad on total current assets turnover, return on assets-C%, equity returns , net profit margin, operating profit margin, gross margin, operating income. 3. H computer company should working at full tilt of their earning and use growth strategies to increase revenue and reduce costs thereby increased economic competitiveness. |