英文摘要 |
This study aimed to investigate the quality of service Beihai Hotel , the relationship between customer satisfaction on loyalty . Purpose: First, understand Beihai Hotel service quality , customer satisfaction and loyalty Status of . Second, to explore the Beihai Hotel l service quality and customer satisfaction related nature . Third, to explore the Beihai Hotel service quality, customer satisfaction on loyalty predictive power . Methods: This study used questionnaires to ' Beihai Hotel service quality, customer satisfaction loyalty ' questionnaire as a research tool , and Beihai Hotel customers for the study, issued a total of 312 were returned 300 copies, shaved In addition to three invalid questionnaires , recovery of 97 %. The follow-up study on source credibility measure , which uses Ohanian 's practice . This study aimed to actual consumption Beihai Hotel Business Hotel customer questionnaires , after staying understand customer service quality feel of the hotel business , and further explore the service quality, customer satisfaction and loyalty among the . On the other hand , adding demographic variables , understanding different demographic variables of service quality and customer satisfaction whether there will be a different impact. |