英文摘要 |
SWOT analysis is commonly used in corporate strategic choice of a method, but this method which is used in the construction cultural industry is still limited to qualitative analysis, with some limitations. In this paper analysis is adapted with semi-structured SWOT qualitative analysis. Through integration with 5P(product, price, place, promotion and partnership), the method was used into the pair of the internal SW and external OT analysis so as to make up Keelung construction cultural festival development service marketing and combined with analysis the important of the item to impact cultural festival. |