羽球運動愛好者參與動機、休閒效益與生活品質之研究──以桃園地區為例

Participant's Motivation, Recreational Benefit, and Living Quality of Badminton- Lovers－Evidence from Taoyuan District

近年來，隨著經濟及生活水準的提高，國人的健康意識抬頭，運動已是生活的一部分。運動不但能促進健康，更能充實生活的內涵，其中，羽球運動是臺灣民眾最常從事的運動之一，是一項老少咸宜的休閒運動。然而過去的文獻鮮少有同時探討羽球運動的參與動機、休閒效益與生活品質之間的相關研究，而桃園已於103年12月25日正式升格為直轄市，並增設體育局以推動體育工作，故本研究選擇以桃園地區羽球運動愛好者為對象，來探討其參與動機、休閒效益與生活品質之間的關係。本研究採問卷調查法，以桃園地區羽球運動愛好者為對象，回收有效問卷共365份，使用結構方程模式(SEM)作為分析工具。研究結果發現：(1)參與動機對休閒效益有直接影響效果。(2)休閒效益對生活品質有直接影響效果。(3)參與動機對生活品質無顯著影響效果。本研究並依據研究結果提出相關建議供相關單位參酌。

With the advancing of economic growth and living standards in recent years, heath awareness has become a national focus. As a result, exercise has become a part of daily life. Other than facilitating health, exercise serves as a way to future enrich one's life. Badminton is one of the most popular sports activities among Taiwanese citizens, one great for both the old and young. However, few studies have explored the correlations among Participant's Motivation, Recreational Benefit, and Living Quality in badminton games. Furthermore, Taoyuan has been officially upgraded to a special municipality on December 25, 2014; consequently, the Department of Sports has been established to promote public participation in exercises. This study selected badminton lovers in Taoyuan District as research subjects to study the correlations among Participant's Motivation, Recreational Benefit, and Living Quality. A survey study has been facilitated with a total return of 365 valid questionnaires from badminton lovers in Taoyuan District. Under the analysis of Structural Equation Model (SEM), major findings for this study are as follows: (1) Participant's Motivation has direct effect on Recreational Benefit. (2) Recreational Benefit has direct effect on Living Quality. (3) Participant's Motivation has no significant effect on Living Quality. Based on the research findings, practical implications and recommendations are provided to relevant organizations for references.