台灣百貨業之環保市場機能分佈以及財務績效評估

The Business and Financial Evaluated of Taiwanese Department Store in Environmental Product

台灣零售百貨產業是經濟榮景的代表，百貨公司是象徵一個國家的消費程度，百貨產業是帶領流行趨勢走在時代前端產業。台灣百貨公司已呈現集團化，連鎖化、國際化、大型化的競爭時代，在面對於市場擴充及競爭壓力下，如何運用經營策略以提升績效，相當重要。本研究選擇該上市公司做為研究個案，探討該企業在公司經營策略及財務政策配合運用方式，為何在零售業中有全然不同的經營型態，為何在營運績效及財務獲利上都有水準以上的表現，同時探究該企業在經營策上面所採用的企業策略、事業策略及功能策略，是否依照企業體擁有的人力資源、財務資源來建立起在零售百貨業的競爭優勢，同時避開企業劣勢造成的障礙和限制。最後使用DEA及灰關聯分析法去比較該。

Nowadays, they have a plenty of firms using DEA testing method tom explore how to increase the brand reputation. The worldwide big firm wants to added the images from customers and more interactive from buyers. Those which take a plenty of efforts increasing both hardware and software. Moreover, fasting information providing and consumers’ responses are able to offing good relationships for good. On the others , the commerce information linking play key role in that areas, as new business activeness forthcoming. This study want to take research in the field of digital electronic era, which enable to establish a huge of effectiveness from department stores.