中高齡者之海外旅遊阻礙及阻礙協商策略之研究──以新北市為例

Study on Overseas Travel Constraints, and Constraint Negotiation Strategies for the Elderly — A case of New Taipei City

鑒於國內老年人口逐漸增加，中高年齡層的海外旅遊市場亦隨之擴大，成為旅遊市場的另一重要目標市場。故本研究以中高年齡者為研究對象，探討中高齡者的人口屬性、旅遊阻礙及阻礙協商策略對於其海外旅遊參與行為之影響。研究選取居住新北市地區50歲以上中高齡者進行問卷調查，得到有效樣本數319份，回收資料透由SPSS以描述性統計、信效度驗證、pearson與spearman相關分析及Ordered logit model分析。研究結果發現，旅遊阻礙負向顯著影響中高齡者海外旅遊參與次數；阻礙協商策略中之「行為調整策略」負向顯著影響中高齡者海外旅遊參與次數；男性與退休者參與海外旅遊的機率較高。研究結果期能提供國內旅遊相關業者、政府與學界實務或學術上之建議，俾有效提升中高齡者海外旅遊實際參與程度。

As the elderly population in Taiwan is gradually increasing, the overseas travel market for older age groups is also expanding, and it is now an important target for the tourism industry. Therefore, this study targeted older individuals as research subjects, and explored the influence of their’s population property, overseas travel constraints, and constraint negotiation strategies on their participation in overseas travel. This study selected individuals aged above 50 years living in New Taipei City area to participate in a questionnaire survey and obtained 319 valid responses. The collected data were analyzed using SPSS through descriptive statistics, reliability and validity tests, Pearson product-moment correlation, Spearman rank correlation, and an ordered logit model. As regards the number of participations in overseas travel among this age group, the study results show that leisure constraints and “behavior modification strategy” of constraint negotiation strategies had significant negative influences overseas travel participation frequency. The probability of male and retirees to participate in overseas travel are higher.The study hope also provides academic and practical recommendations for domestic travel-related industries, the government, and academia, in order to effectively improve the current extent of participation in overseas travel among older age groups.