花蓮地區身障者利用無障礙計程車從事休閒旅遊活動行為意向調查研究

A Study on Behavioral Intention of Dismemberment person Participated in Leisure Travel with Barrier-Free Taxi

本研究彙整有關文獻，以建構「身障者利用無障礙計程車從事休閒旅遊行為意向」之模式，並採用問卷調查，以花蓮地區身障者為調查對象發放問卷，運用SPSS分析問卷資料。研究結果發現「身障者利用無障礙計程車從事休閒旅遊行為意向」構面中，「對於無障礙計程車認知程度」、「旅遊動機」與「旅遊障礙」三構面對行為意向有顯著的影響，認知程度及旅遊動機愈高、旅遊阻礙愈低，對行為意向愈高。年齡不同對於利用無障礙計程車從事休閒旅遊行為意向有顯著差異，以21～30歲的身障者意願最高；而收入不同則對行為意向沒有顯著差異，推論身障者不論收入高低，皆有外出從事休閒旅遊的需求。根據研究結果顯示，建議政府與相關業者應正視身障者的需求，加強推廣無障礙旅遊觀念，透過委託、補助民間團體辦理無障礙旅遊，結合無障礙計程車業者及觀光景點業者，設計專屬行程，降低經營成本，提升身障者及其家人參加意願。鼓勵各業者盡心盡力解決身障者在外出旅遊「行」的需求，使無障礙旅遊發展更加完善。

The related literature was compiled to construct the model of “behavioral intention of applying accessible taxis to participate leisurable travel for disabled people”, and questionnaire inquiry which was analyzed by SPSS tool was conducted for the disabled people in Hualien area in this thesis. The results indicated that among the model of“behavioral intention of applying accessible taxis to participate leisurable travel for disabled people”, the three facets which are “the degree of awareness for accessible taxis”, “tourism motivation” and “tourism barrier”, respectively influence significantly behavior intention, higher degree of awareness, higher travel motivation and lower tourism barrier will have higher behavioral intention for leisurable travel. There are significant differences among different ages for “behavioral intention of applying accessible taxis to participate leisurable travel for the disabled people”. The disabled people have the highest willingness between 21 to 30 years old; and there is no significant difference for income in behavioral intention, thus, the conclusion can be inferred that regardless of income level, everyone has the demand for going to travel. According to the results, we suggest that the Government and the relevant industries should face the disabled people’s demand and enhance to promote the concept of barrier-free tourism. In order to promote the participation willingness of the disabled people and their family, the government should encourage or entrust the civil society to transact barrier-free tourism which cost can be reduced by combining the businesses of accessible taxis and tourism attractions to plan dedicated trip with financial subsidy. Besides, the government should also encourage the related businesses to do their possible for solving the problem of traffic demand of the disabled people. Therefore, the barrier-free tourism will become better day by day.