遊憩吸引力、遊憩體驗與遊客滿意度之研究──以高雄市大東文化藝術中心為例

A Study of Leisure Attraction, Experience and Satisfaction－The Case of Kaohsiung City Da Dong Art Center

本研究主要以大東文化藝術中心遊客為研究對象，探討遊憩吸引力、遊憩體驗與遊客滿意度等變數之因果關係，以相關分析及迴歸法進行統計分析。研究結果發現：分析遊憩吸引力與遊憩體驗對遊客滿意度的關聯性，發現遊憩吸引力對遊憩體驗有顯著影響、遊憩吸引力對遊客滿意度有顯著影響、遊憩體驗對遊客滿意度的顯著影響均得到支持 ；遊憩吸引力透過遊憩體驗對顧客滿意度有中介效果。

The purpose of this research is to analyze the effect of tourism attraction and recreation Experience customer satisfaction for Kaohsiung City Da Dong Art Center’s visitors. The conclusions and suggestions were listed as follows.The tools used for data analysis are correlation analysis and regression analysis. The results of this research are as following: To analyze the correlation among tourism attraction, recreation experience and customer satisfaction. The result reveals that tourism attraction has an significant effect on recreation experience and customer satisfaction. Besides, recreation experience has much influence on tourism attraction as well. In other words, recreation experience has mediating effect, on tourism attraction and customer satisfaction.