慢遊因素與低碳運具對慢遊行為意向之關係探討

The Relationships among Slow Travel Factors, Low-Carbon Transport Modes, and Behavior Intentions

本研究分析與歸納慢遊因素，整合慢遊構面與計劃行為理論建立慢遊因素、低碳運具與慢遊行為意向之關係分析架構，探討慢遊的態度、主觀規範、知覺行為控制和低碳運具認知對慢遊行為意向之影響，及低碳運具認知之中介效果。文獻回顧透過紮根理論歸納慢遊5個主要因素與3個次要因素，並提出操作型定義。研究結果顯示：慢遊之態度、主觀規範、知覺行為控制和低碳運具認知對慢遊行為意向均有正面顯著關係，且態度、主觀規範對於低碳運具認知亦有正面顯著影響。並驗證低碳運具認知對於慢遊態度與行為意向、及對主觀規範與行為意向之間確具有中介關係的影響。本研究結果對於慢遊因素與慢遊行為意向具深入分析與意涵，對於慢遊研究與分析具研究貢獻。

This study empirically examines the impacts of low-carbon transport mode on slow travel behavior intentions; it also analyzes the relationships among slow travel factors, low-carbon transport mode, and behavior intentions. Based on grounded theory analysis, key factors and secondary factors of slow travel dimensions are identified. This study integrates Dickinson's three dimensions of slow travel with a theory of planned behavior, and proposes a relationship framework for slow travel behavior intentions. The relationships proposed in the framework are tested using the structural equation modeling. Analytical results demonstrate that slow travel attitudes, subjective norms, perceived behavior control and low-carbon mode cognition all have positive influences on slow travel behavior intentions. Both slow travel attitude and subjective norms have a direct influence on slow travel behavior intentions, and an indirect influence through low-carbon mode cognition. In other words, the mediating effects of low-carbon mode cognition between slow travel attitude, subjective norms and slow travel behavior intentions are also been examined.