「青春宅急便」巡迴展學習成效個案分析

A Case Study on the Learning Effects of Non-smoking Express Traveling Exhibition

本文主要針對國立科學工藝博物館接受行政院衛生署國民健康局補助委託辦理之「青春宅急便」巡迴展之參與展覽的高中職學生為研究對象。透過全國第一個走進校園的菸害防制展，深入學校進行學習成效調查，以了解高中職學生參觀展覽前、後對於菸害防制常識的認知以及觀念的改變，俾利達到巡迴展效益與促進菸害防制之課程擬定及宣導目標。本文採用問卷調查法，前後測問卷各發放1,100份問卷，有效問卷929份，有效樣本回收率達84.5%。本研究使用量化與質性研究分析方法，量化研究以SPSS14.0統計軟體為分析工具使用McNemar分析，質化研究採用內容分析法。結果分析發現：一、透過展示教育發現參觀的學生在菸害防制的「認知」都有顯著的改變，也就是說，看展前有些學生對吸菸所造成的影響有錯誤知識，但是在看展後都得到正確的知識，有助於對菸害防制的常識具備正確觀念以及累積正確的知識。二、透過展示教育的方式，發現參觀前後同學不論對於「菸害防制新規定」或是「吸菸對身體呼吸器官的影響」方面，其前、後測比較皆有達顯著性之效果。三、透過互動式體驗展示的方式，同學參觀展覽的情緒體驗包括正向情緒（愉快、興趣、驚訝）與負向情緒（恐懼、厭惡、悲傷）。四、在觀念改變的題項上，經過交叉分析後，發現不論是性別、區域、學校，各地區學生在看展覽前、後對菸害防制「觀念」上的改變無顯著差異性，也就是說，對於在看展前本來就抽菸的同學，不會一看完展示，走出展場馬上就戒菸，更驗證了菸害防制的教育需要長時期經營以及推廣，才容易發生潛移默化的效果。

This study takes senior high students who participated in the Non-smoking Express Campaign organized by the Bureau of Health Promotion, Department of Health, Executive Yuan (hereafter abbreviated as Bureau of Health Promotion) and operated by the National Science and Technology Museum (hereafter abbreviated as NSTM) as the research objects. The campaign is the first smoking prevention exhibition held in schools. This study aims to compare students' knowledge and perspectives related to smoking prevention before and after the exhibition, in order to evaluate and apply the learning effects of the campaign to the curriculum design and promotion activities of smoking prevention. A questionnaire survey is adopted with 1,100 questionnaires issued, respectively, before and after the exhibition, in which 929 copies were valid and the rate of valid response reached 84.5%. Quantitative and qualitative research analysis methods, McNemar in SPSS14.0 and content analysis were employed. The analysis results are as follows: 1. Education through an exhibition has a great influence on the visiting students in terms of smoking-prevention knowledge, and also helps the dissemination and accumulation of correct prevention knowledge. 2. The students' knowledge concerning “the new regulations of smoking prevention” and “the impact of smoking on respiratory organs” is improved after the exhibition, reaching the significant level. 3. The interactive and experiential exhibition mode arouses students' positive emotions (such as happiness, interest and surprise) and negative emotions (such as fear, antipathy and grief ). 4. The questions for testing students' understanding of smoking prevention do not show a significant difference before and after the exhibition. The fact that gender and school do not contribute to a significant difference reveals that education against smoking needs more time and promotion for the relevant concepts to take root.