博物館文化商品設計策略初探

The Discussion on Design Strategies for Museum Goods

博物館文化商品的魅力，在陸客參觀故宮博物院時成為搶購重點的媒體報導中展露無遺，不過，在此同時見報之故宮周院長對於合作品牌的批評，則點出了在良好銷售業績的背後，隱藏著的是博物館文化設計商品設計不良的根本問題。本文以故宮周院長的質疑為始，從此次媒體事件所涉及的兩造與相關因素──包括：博物館、文化商品、商品設計師、博物館蒐藏－－等之關係作深入剖析，釐清此次事件核心問題在於博物館需要建構文化商品的設計策略，同時並從博物館界與產品設計領域的研究論述中，整合雙方觀點，對於博物館文化商品設計策略之基本議題提出建議，以使博物館在推動文化商品的開發設計活動時，有得以參考之思考架構。

The appeal of museum goods can be seen in the media reporting on visitors from China and their shopping at the National Palace Museum Store. Yet the Director-general Chou criticized on the cooperative brand which revealed an issue of unsatisfied design of museum goods hidden in the sales achievement. This article starts with Director-general Chou's criticism and analyzes some related factors, such as, museum, cultural products, product designers and museum collections to clarify the core issue of this media event. Museums need to construct design strategies by integrating view points from researches on their collections and product designs. It states some proper suggestions in cultural product design and provides constructing references for promoting related design activities.