展場的開發：巡迴展的新策略

An Alternative Strategy for Traveling Exhibition

二十世紀80年代以後，因受後現代主義思潮影響，博物館不再被視為殿堂般的崇高，再加上台閩地區的公私立博物館已超過兩百所，彼此相互競爭，因此博物館有必要找尋對策，讓觀眾不僅限於到博物館才能參觀。展品巡迴能將展示教育的機會與資源讓更多人分享，一方面可為博物館服務更多群眾，另一方面也可藉由巡迴展的出走，促進館際交流達到宣傳博物館的目的，但是巡迴地點除了常見的博物館所、文化機構、體育館、遊樂區之外，有什麼地點是可以再開發的呢？本文以國立科學工藝博物館的「探索90％的未知：丁肇中與基本粒子」特展移展桃園中正國際航空站的經驗為例，從博物館行銷的觀點切入，探討博物館對於移展地點的選擇與開發的歷程。文末並以此次巡迴展的經驗，提出開發新展場時的考量與建議。

Since 1980s, museums are not regarded as a superb palace. Furthermore, there are more than two hundreds museums which compete with each other in Taiwan. It urges the museums to outreach for more audience and look for new strategies to provide more services. The main purpose of traveling exhibition can not only help lots of people realize the meaning of exhibition but also promote the inter-institutional cooperation by sharing the resources. However, where is the best location for a traveling exhibition, besides the museum gallery, gym, cultural institutions, recreation center? This article presents a case study of Explore the 90% Unknown: Samuel C. C. Ting and the Particle traveling exhibition. The process of developing a new location for this fundamental science exhibition was discussed based on museum marketing. At the end of this article, with the experience of this traveling exhibition, we propose the suggestion and consideration while developing the new exhibition field.