企業實施協同商務之相關要素與特性

A Study of Collaborative Commerce Elements and Characterizations in Enterprises

企業在講求知識管理的現今，面對著大量且高度複雜的資訊，因此，企業和上、下游及夥伴間，需要更多緊密的合作與聯繫。協同商務的實施與建置是非常複雜的過程，企業必須要詳細規劃實施過程的每一個步驟，才能夠有效的達到預期的目標。本研究藉由Hartono & Holsapple（2004）歸納出的「協同階段」、「跨組織協同合作架構」及其他相關的協同合作研究，試圖建立一合適的企業協同商務架構；同時，輔以多重個案訪談的結果，提出企業實施協同商務的相關要素與特性及協同商務架構。本研究發現協同商務在協同目標上具有「互利」特性，協同參與者具有「長期合作」及「信任」的特性，協同的過程則是與「溝通」及「階段式」的特性有關，這些特性都可能對企業實施協同商務的成效具有顯著影響。最後，本研究依研究發現發展出7個命題，並提出協同商務實施上的相關考慮與建議，本研究結果期望能夠協助廠商未來發展協同商務時，具備更加完整的考量與規劃。

This study examines the case of collaborative commerce in enterprises. Using collaboration phases” and “interorganizational collaboration framework” proposed by Hartono & Holsapple (2004), we develop a framework to explain the elements and characteristics that are likely to accompany the collaboration process. A study of collaboration programs in three organizations was conducted to assess the validity of the framework, and propose several propositions. Qualitative analyses of the data obtained showed that companies that had characteristics (e.g. mutual benefit, long-term relationship, trust, and communication) experienced greater success with their collaboration program. Implications for theory and practice are discussed.