電子商務情境教學之行動研究

An Action Study of Situated Teaching on Electronic Commerce

電子商務應用為資訊時代新興的經營模式，也是一種需要高度整合的複雜應用科技。面對浮現的經營典範變革，高等教育需要設計一種創新的教學模式。本研究嘗試規劃電子商務虛擬企業的情境教學策略，可以增加學生對於真實問題的體驗與相關知識與技能的訓練，並利用網路輔助教學建構行動學習歷程檔案與合作學習的課堂創新效果。本文經由兩階段行動研究，逐步研擬電子商務虛擬企業的情境教學範本，經由學生對於課堂創新氣氛的評量，確認網路輔助情境教學的有效性。最後提出實驗教學的反思，期望能對國內線上情境教學開啟另一個新的視野。

E-commerce is becoming the most radical change in future enterprise. We need to respond to these changes by creative teaching in higher education. This research attempts to clarity some basic questions concerning the network collaborative learning support and creative teaching by situated teaching strategy of virtual practice firm. We consolidate the practice and summarize the action study in this paper and hopefully will give a new vision to the local on-line situated learning practitioners.