| 英文摘要 |
For the advances of Internet technologies in recent years, Electronic Commerce (EC) has gained many attentions as a major theme for enterprises to keep their competitiveness. Amongst all possibly desired endeavors for the EC, research has shown that effective management of customer relationships is a major source for keeping competitive differentiation. Therefore, it is commonly recognized as an important goal for an enterprise to promote its management of customer relationships through a prospect information system on the Internet to achieve the so-called Business-to-Customer EC. In this paper, we propose an object-oriented analysis method for the development of such a Customer Relationship Management Information System (CRMIS). The approach starts from the identification of prospect customers and their desired behaviors under preferable execution environments, and ends with the specification of system- internal objects/entities that collaborate to satisfy these behaviors and environments. The method is a use case driven approach with UML utilized and extended as its tool. To illustrate, the method is applied to an exemplified CRMIS for house agency. |
本站僅提供期刊文獻檢索。
