數位語藝批評與文本探勘工具─—以反核臉書粉絲團形塑幻想主題為例

An Exploration of Text Mining Tools on Digital Rhetoric Criticism – How Anti-nuclear Facebook Fanpages Shaped Fantasy Themes

本文數位語藝具有「互動性」與「互文性」特質，形成龐大的網路文本量，導致數位語藝批評研究的重大挑戰。本研究主張進行數位語藝研究時，可採取「混合取徑」原則：提供結合文本探勘工具與語藝研究者評斷分析的步驟，以擴大語藝批評在數位環境下的實用性。本研究並以反核臉書粉絲團進行案例分析，將資料科學發展出之文本探勘工具結合人力瀏覽、評判方式，進行幻想主題分析。研究結果指出，採取文本探勘工具，除有利於確認被「覆誦」的關鍵字，更有助於語藝研究者論證社群成員共享與共創的「幻想主題」。

The rhetorics in the digital world demonstrate interactivity and intertextuality, generating the massive volume of internet texts. This study suggest that the frame of “hybrid approach” combine text mining tools with manual browsing and coding, may be better utilized in the digital world to confirm the analytical results and to rectify any weaknesses,thereby expanding the usability of rhetorical criticism. Moreover, This study takes on the subject of an anti-nuclear Facebook channel. The computer text mining tool is used to determine and analyze the keywords that are chained out in the text. The rhetorical collocation of the main entries and responses is found having extension of meanings; through them, the fantasy themes and rhetorical vision are further strengthened.