以社會設計觀點探討觀光工廠感質體驗模式

The Qualia Experience Model of Tourism Factory from Social Design Perspective

觀光工廠是台灣傳統製造業尋求產業文化永續經營的策略選項，它藉由改善廠房空間與注入創意的體驗服務，滿足顧客休閒需求以營造獨特的生活感受。不僅能夠活化組織、創造就業機會，亦能振興地方經濟，這種以「營利」作為誘因，企業自發性的文化作為，是一項地方產業回應社會與經濟問題，所採取具有社會價值的商業途徑。本研究採用個案研究法並從社會設計的觀點，利用感質體驗模式理論，針對一家過去大量生產孕婦裝的成衣加工廠轉型為觀光工廠後，以生命孕育、工藝傳承、關懷婦幼等具有社會教育特性，深入研究其創新經營與體驗的設計過程；並建構以社會設計導向的觀光工廠感質體驗整合型架構。從架構中發現個案轉型後，具有客源多元化、服裝技藝職訓能量、產業聚落影響力及自然形成一個環境教育場所等價值回饋的轉變。

Tourism Factory is a strategic project for Taiwan traditional manufacturing industry to seek sustainable development by changing the plant space and increasing the experience service to enhance the customer satisfaction. It not only revitalizes the organization and job creation but also revitalizes the local economy. In addition, it's also a commercial approach with social value that utilizes profit and responds to social and economic problems. This paper is a case study using the 'The Qualia Experiences Model' theory from the perspective of social design, focusing on the maternity garment factory which is transformed into a tourism factory and contains the business philosophy of life education, craft heritage and maternal and child care. This research also tries to establish the social design-oriented tourism factory design as an integrated operation framework. In conclusion, the study found that there are four features after the transformation of the case company, customer diversification, garment technology training, industry influence and environmental education.