線上遊戲外掛程式公平性對玩家持續意圖的影響

Understanding Online Game Playing Continuance Intention: The Role of Plug-Ins Effect on Perceived Fairness

外掛程式的存在是大型多人線上角色扮演遊戲普遍問題，它可視為在遊戲中一種不公平因素，會影響玩家在遊戲中的知覺公平性。鑑於玩家進行遊戲的主要目的就是追求娛樂感，而既有文獻指出互動性、社群歸屬感是為娛樂感的前置因素。本研究進一步加入知覺公平性、經濟報酬發展研究模型，探討這些因素與娛樂感之間關係及對玩家持續的影響。本研究蒐集317個大型多人角色扮演玩家資料，以結構方程模式檢測研究假說。結果發現知覺公平性、經濟報酬、互動性、社群歸屬感均為娛樂感的前置因素，其中知覺公平性會負向影響遊戲娛樂感，而娛樂感對玩家遊戲持續意圖呈現正向影響。

Plug-in is a long-existing issue in massively multiplayer online role-playing games. It can be regarded as a fairness concern in the games. Given that the main purpose of a player to engage in a game is to pursue enjoyment, prior literature also positsout that interaction and a sense of social belonging are antecedents of enjoyment. The study develops a research model incorporating perceived fairness and economic compensation to explore the relationship between these factors and enjoyment, and how these factors influence players’ continuance intention. This study collected data from 317 players, and investigated hypotheses with structure equation modeling. Results show that perceived fairness, economic compensation, interaction and the sense of social belonging are antecedents of enjoyment. Enjoyment also shows significant positive predictors on the continuance intention of players.