國中生對社群網站Facebook使用動機與隱私設置之關聯性研究

The Relationship between Facebook Use Motivation and its Privacy Settings for Junior High School Students

Facebook使人際關係更加緊密，在分享的同時，無形中也造成隱私的洩漏，特別是對青少年，更容易遭有心人利用，造成隱私洩漏的高度風險。本研究主要的目的是探討國中生使用社群網站Facebook的動機、以及其是否具備足夠的網路安全認知，來保護自己及他人的隱私，進而從事隱私設置行為，以作為國中生輔導工作之參考。本研究根據相關文獻與理論，建構一可行之研究架構，用以探討國中生使用社群網站Facebook的動機、以及網路安全認知對其隱私設置行為的影響。在實證研究方面，本研究以國中一至三年級使用Facebook的學生為研究對象，採用問卷調查法來蒐集資料，共計回收有效問卷345份。研究結果發現，國中生Facebook使用動機對隱私態料，共計回收有效問卷345份。研究結果發現，國中生Facebook使用動機對隱私態寬鬆；此外，網路安全認知對隱私態度有顯著的正向影響，表示國中生的網路安全認知程度愈高時，隱私態度會愈嚴謹；隱私態度對隱私設置行為有顯著的正向影響，表示國中生的隱私態度愈嚴謹，隱私設置行為會愈保守謹慎。最後，本研究針對結果，對學校教師以及後續相關研究者提出建議。

Facebook brings people together and makes their relationship increasingly closer, but at the same time, it also causes privacy problem when people do their 'sharing' between each other. The purposes of this study are to explore the motivation of junior high school students to use Facebook social network, and examine how these students are aware of network security for the protection of their own privacy and as a result engaged in privacy settings correspondingly. In research methods, this study applied questionnaire survey to collect data on grade 1-3 of junior high school students who use Facebook for empirical study. The major findings are summarized as follows. There is significant and negative relationship between motivation and privacy attitude towards using Facebook. As the motivation of junior high school students to use Facebook social network is stronger, their privacy attitude is looser. Moreover, there is significant and positive relationship between network security cognition and privacy attitude. As the network security cognition of junior high school students is better, their privacy attitude tends to be more rigorous. There is significant and positive relationship between privacy attitude and privacy settings. As the privacy attitude of junior high school students is more rigorous, their privacy settings tend to be more cautious.