英文摘要 |
Previous articles investigate the organization citizenship behavior in the real world, but relatively few studies have examined organizational citizenship behavior in online communities. The aim of this study is to investigate identity, well-being and organizational citizenship behavior in the online community. This study adopts the survey approach. The finding shows that social identity positively affected the users’ well-being, and well-being positively affected users’ organizational citizenship behavior in the online community. This study illustrates that the organizational citizenship behavior not only in the real world, but also in the online community. These results provide recommendations on how online community designers can increase users’ well-being and contribute to the online community voluntarily. |