建構企業電子化擴張模式：網站功能機制與夥伴關係品質之影響

E-business Diffusion Model: Empirical Investigation of Web Functionality and Partnership Quality

本研究藉由資源基礎觀點與社會交換理論的文獻分析與彙整，驗證網站功能機制與夥伴關係品質，是否是促成企業電子化逐步擴張的重要趨動因子。本研究以170位台灣大型企業資訊部門主管為研究對象，問卷資料經過描述性統計、單因子多變量變異析分析（MANOVA）、Turkey 事後檢定分析等統計方法進行研究分析，研究結果顯示網站功能機制（包括資訊構面、交易構面、客製化構面、後端整合構面）、與夥伴關係品質（包括夥伴相依、夥伴協調、夥伴信任、夥伴承諾）在企業電子化擴張模式（包括啟始階段、實施階段、同化階段）各階段之間，呈現顯著的差異性。最後，本研究依據統計實證的結果，對推動與建置企業電子化的管理者以及未來之研究者提出建議，期能有助於企業建置一個更成熟、穩健的企業電子化發展環境。

Using resource-based view and social exchange as theoretical foundations, this study attempts to examine: whether firms that are capable of providing more web functionalities are more likely to facilitate e-business diffusion, and whether firms with stronger partnership quality result in more mature e-business diffusion stages. Based on a survey of 170 IS managers from large organizations in Taiwan, this study uses one-way multivariate analysis of variance (MANOVA) and Tukey’s studentized range testing to investigate the research hypotheses. The empirical results show that different e-business diffusion stages (including initiation, implementation, and assimilation stages) can clearly be distinguished across web functionality (information, transaction, customization, and back-end integration) and partnership quality (partner interdependent, coordination, trust, and commitment). Based on the research findings, implications and limitations are then discussed for future possible research.