＂Cultural and creative industries＂ is a well-known cultural issue in Taiwan society. How do media represent this issue? Does it have a difference when time has changed? This study explores the media frames and trends of news coverage of ＂cultural and creative industries＂ related stories. A framing analysis of long-term data collection focus on how newspapers have portrayed ＂cultural and creative industries＂ in the period 2002-2012. The present study found a strong emphasis on the frame of ＂concerning development＂ in early stage, and the frame of ＂presentinging culture＂ is dominant in 2011-2012. Moreover, this study also indicates the government officials are most dominant sources, and people who work in art and industries also play important roles. It became more vague and trivial in media representation when the ＂cultural and creative industries＂ issue interacted with social context during the eleven years, due to media ignoring to provide a public sphere to discuss the core value of ＂cultural and creative industries＂.