英文摘要 |
Japan in 2010, the MICE industry into the country's important economic development strategy, an international point of view to training, education and import MICE industry expertise. March 8, 2013 Japanese Prime Minister Shinzo Abe, in the Congressional Budget Committee declared that 'Japan's economic growth must pay attention to the MICE industry.' Taiwan's Ministry of Economic Affairs and International Trade has announced that it will promote the 'Taiwan Pavilions Program' from 2013 to 2016. It is expected that through the strong support of the government, it will promote the development of the MICE industry and cultivate the relevant MICE talents so as to strengthen the international image and competition of Taiwan's MICE brands. Force, promote Taiwan's overall economic growth. This Research compares analyzes Japan and Taiwanese MICE industry and explores the following five points: 1. The focus of Taiwan's administration should not be on the amount of subsidy and on the unwelcome policies. 2. To make good use of TAITRA has a huge national resources. 3. Taiwan must take the convention and MICE industry as an enterprise to operate and form a national team. 4. A city should meet the needs of the Convention Center, MICE Center, to have characteristics and differentiation. 5. MICE professionals training. Japan, regardless of the quality of the MICE (MICE industry) and the amount of (MICE venues and the number of organized) are far beyond Taiwan. The Japanese government or continue to invest in the convention and MICE industry, hardware and software construction. It is worthwhile for the Taiwan authorities to profoundly consider that 'to develop the economy, must first develop the MICE industry'. |