歐美企業綠色績效與經營績效之關聯性研究

Comparison of European and American Corporations Green Performance and Financial Performance

隨著大眾對環境意識的提升，企業與政府開始重視綠色等議題，進而使國家政策與法規條件限制愈來愈嚴苛。然而，以往企業以“Green”為經營理念時，能否創造對等的獲利，往往被質疑。本研究以Newsweek公布的Green Rankings進行實證探討。研究探討歐美企業綠色績效與長短期財務經營績效之關聯，進一步比較歐洲與美國企業間執行綠色投入之成效與差異。研究結果發現，企業綠色績效對財務經營績效有正向影響、歐美企業之綠色績效有顯著差異。

Due to the rising environmental consciousness from the public, many organizations including companies and governments start to take account of Green issues. More stringent policies and regulations have gradually imposed. However, low profitability was usually connected with green investment of the firms that are adapting ＂Green＂ as their core business concept. This study explores the relationship between a firm's green performance and its financial performance. In this study, the database from Newsweek Green Rankings is adopted to conduct the empirical study. In addition, the content of the green ranking provides some detailed information about green impact, management and disclosure are able to facilitate further investigation of the companies. The study discusses the results and the differences between the European and American companies. The empirical findings are used to clarify how the companies improve their competitiveness by doing green. Green performance has a positive relation to the financial performance. Green performance between US and European companies have significant differences. The comparison of the performance for Europe and American companies definitely proved that if the enterprises go for green management, the organizations themselves not only can avoid violating the regulations, they but also can enhance corporate image as well. More importantly, this enables the company to approach a better performance evaluation of the market, which can gain the future competitiveness to some extent.