幼兒園發展特色與競爭力相關之研究

The Study of Development Feature and Competitiveness in Preschool

近年幼托幼兒園受少子化的影響下，造成招生不易之因境。為了打造優質幼兒園，獲得家長肯定與青睐，幼兒園應該發展出幼兒園特色，並在經營上取得優勢地位，配合有效的行銷政策，擴展服務需求，讓幼兒園提高競爭力。因此，本研究藉由統計分析的方式，瞭解幼兒園發展特色與競爭力之現況，並研究不同背景變項對幼兒園發展特色、以及幼兒園競爭力之差異情形。研究結果發現，幼兒園幼兒園特色與競爭力整體相關係數達顯著，且不同背景變項在幼兒園發展特色中的「幼兒園學習情境」、「創新教學與設計」構面，以及幼兒園競爭力中的「人際互動」、「教保服務品質」及「多元化經營」構面皆達顯著差異。最後，本研究根據結果對於教育主管機關、幼兒園主管以及未來研究者，皆提供良好建言以供參酌。

Under the influence of Low Birth Rate， it is difficult for preschools to enroll in recent years. In order to make high-quality preschools obtain parents' affirmation and favor. Schools should have their own distinguishing features， and acquire dominant managing positions. Moreover， preschools may improve the competitiveness with the effective marketing strategy， and the extensive demanding service. Hence， this study probes the current situation in development feature and competitiveness of preschools by means of statistical analysis. Also， it investigates the differences between individual development characteristics and competitiveness in preschools. Furthermore， it turns out that the correlation coefficient of development characteristics and competitiveness is notable. The outcome of Situated Learning， Creative Teaching and Design in development features， and Human Interaction， Quality of Service， Diversification in competitiveness vary under background variables. All in all， this study offer the authority concerned， preschool supervisors， and the future investigators better advices.