電視觀看與學童零食消費行為相關性研究

The Relationship between Television Viewing and Children's Snacking Behaviors

本研究以蘭嶼地區三到六年級的小學生為研究對象，並以敘述性統計分析、獨立樣本t檢定以及相關性統計分析，探討電視食品行銷對兒童零食消費行為之影響。學童之零食消費行為調查結果顯示：90%國小學童每週有攝取零食習慣，其中最常攝取零嘴和含糖飲料；在攝取量方面，83%的學童每天零食攝取超過一包，且有接近兩成學童每天攝取零食超過兩包。在學童電視觀看調查方面：無論平日與假日，八成的學童每日至少觀看電視一個小時，且有五成的學童每日觀看電視超過兩小時；在零食廣告吸引方面，有26%學童會因零食廣告的食物感覺好吃而繼續觀看廣告，且有60%學童回答會被電視的零食廣告吸引而去吃廣告中的零食。進一步分析學童電視觀看與零食攝取之相關性，結果顯示：每日觀看電視2（含）小時以上之學童，每週含糖飲料攝取天數與每日攝取零食量顯著較多（P<0.05），且每日觀看電視時間與含糖飲料、冰品攝取天數以及零食攝取量呈顯著正相關（P<0.05）。值得注意的是，會被電視的零食廣告吸引的學童，其餅乾與冰品之攝取天數明顯較多（p<0.05）。綜合本研究結果可得知，蘭嶼學童零食消費行為與電視觀看程度有關，此結果值得重視。

The concern over increasing rates of obesity and associated health issues has led to calls for solutions to the potentially unhealthy influence of television and food advertising on children's diets. The aim of this study was to examine the relationships between television viewing,snacks consumption, and consumption of foodsadvertised on televisionof 3rdto 6th graderelementary school children in Orchid Island in Taiwan. Research demonstrates that snacks and sugary drinks were the most commonly consumed items among elementary school children. More than 80% of children ate 1 or more snacks, and20% of children ate 2 or more snacks per day. Approximately 80% of children spend at least one houra day watching television, and50% of children watch television more than two hours each day. About 60% of children wereattracted to humor and delicious in television snack advertising. Student’s snacking behaviors weresignificantly associated with thetimeto watching TV(P<0.05).Compared tochildrenwho reported spending less than twohour watching TVdaily, children spending 2 or more hours watching TV per day were significant higher consumption of snackfoodsand sugary drinks(P<0.05). The results suggest that there are significant relationshipsbetween television viewingandconsumption of foods advertised on televisionwithsnackingbehaviors (P<0.05).