女性休閒體驗與幸福感之研究——以SPA體驗為例

A Study on the Relationship between Women’s Leisure Experience and Well-Being-Taking an Example of SPA Experience

傳統女性的休閒活動和家庭角色有關，休閒大多為便於獲得或參與的活動；然而隨著女權意識逐漸提升，休閒的意義與內容有所不同。本研究以SPA為例，了解女性從事此休閒活動之感受，並探討不同的人口統計變項及消費行為是否會有不同的休閒體驗，並進而分析休閒體驗與幸福感之關係。研究結果顯示，從事SPA的女性認同度最高的休閒體驗感受為：提供的護理療程是健康安全的、服務流程的周到並具備專業性、館內環境整潔及服務人員態度熱忱。部分的人口統計變相與消費行為在休閒體驗與幸福感程度上會有所差異，而休閒體驗與幸福感具有相關性，休閒體驗個構面與整體幸福感成中度正相關。

Traditional women leisure activities have do to with their family roles, the leisure characteristics are also pertaining to obtain and to participate the activities. However, with the highly promotion of women's rights consciousness, the meaning and content of leisure are extremely different from before. This study took an example of leisure experience of SPA, trying to understand the women’s feelings when they engaged in those activities, and whether the demographic variable and the consumer behavior will have the different leisure experience, and eventually to analyses the relationship between the leisure experience and well-being. The findings showed that the highest identification degree received from women leisure experience of SPA related to some elements: healthy and safe nursing treatment course, professional and considerate service course, the clean environment hospitality services. There were some differences between demographic variable and consumer behavior concerning to the leisure experience of SPA and the well-being. In general, it has correlation between the leisure experiences and the well-being, the different leisure experience components and overall well-being represent moderate positive correlation.