跨媒介敘事與擴展「敘事網絡」歷經初探：以國際大獎繪本之跨媒介轉述為例

Preliminary Investigation of Transmedia Narratives and the Process of Narrative Brand Expansion: Transmedia Adaptation in Picturebooks

跨媒介敘事者可藉「互媒」（intermediacy）串接「敘事網絡」，並運用相異平台再詮釋作品，打破單一文本之召喚式結構。繪本以圖為主且文字較少，故予改編者較多詮釋空間。本研究以獲國際大獎繪本為例，跨媒介改編之敘事策略包括改編者之預期視域、虛構讀者、五感聯想等，均引導建置跨媒介敘事網絡。繪本因篇幅較少，改編者需藉外延文本及內參文本「補白」，填補原作未言及處。改編者可考量類型之慣例表現或反思公式而賦予新義，開展敘事意涵。

Transmedia narrators can use the intermediacy of images and text as a foundation to develop story networks. These narrators can also use various forms of technology to recreate a variety of aesthetic responses in readers. In this study, we analyzed the narrative strategies of adaptation in examples of transmedia adaptation among winners of international picture book awards. In artistic terms, the horizons of expectation of adapters, the readers of fiction, and the inviting structures extended from intermediacy play key roles in aesthetic communication. How adapters use the materials of intermediacy as filler or to expand on negative speculation also influences the relaying process. In this study, we clarified that in addition to considering aesthetic judgments, adaptation must also adhere to the economy of aesthetics.