家庭權力關係中的第三人效果：數位家庭人我影響評估的性別差異與支持行為分析

The Third-Person Effect in Family Power Relationship: Gender Differences and Supporting Behaviors in Digit Home Related Self-Other Comparison

本研究嘗試分析社會家庭鑲嵌的第三人效果，問卷調查實證統計發現大致上支持本研究所提出的假設：不僅家庭數位科技的瞭解與使用有顯著的性別差異，鑲嵌於不同家庭權力關係中的男女也對數位家庭影響做出迥異的人我評估。人我認知差距對行為層面的影響也有男女之別：男性傾向因他人與自己之間的第三人效果認知差距增加而更支持數位家庭發展，女性則不因任何人我影響比較而改變支持度。

To analyze the social/family-embedded third-person effect, an islandwide survey was conducted to test the hypotheses. The statistic results mostly support the contextualized arguments: Gender differences are found around the understanding and use of family digital technologies, whereas women with more power and resources at home tend to have some significant firstperson perceptual disparity. For men, the perceived discrepancy between the impacts of digital home on themselves and on other people leads to the supportive behavior, but it is not the case for women.