從1999-2011教學案例檢視台灣兒童媒體素養教育

Inspecting Taiwan's Media Education for Children from the Teaching Cases between 1999-2011

媒體素養教育多始於保護主義，但培養媒體產製力的準備主義已是趨勢。本研究蒐集53個國小學童媒體素養教學案例進行分析。分析發現，歷年教學案例遞增，採獨立及融入式約各半，後者以融入社會領域居多。教師多以討論及講述教學，最常運用文本分析探討媒體的商業意涵與性別議題，但近期已漸著重模擬及實作等創造力教學。學童對媒體再現及閱聽人的角色有較佳理解。整體而言，台灣國小學童的媒體素養教育漸受關注，使用的教學方法與活動策略，也透露從保護主義往準備主義發展的跡象。未來因應數位時代，可再加強創新教學及學童數位媒體近用的學習。

Media education has often begun as a defensive enterprise, but cultivating media production capabilities has been a trend today. This study analyzes 53 teaching cases of media education for elementary school children in Taiwan. Results show that teaching cases increase over the years and instructors use both independent and infusion curricula to implement media education with the latter mostly infusing in social studies. Instructors mostly use discussions and lectures in class and conduct textual analyses to interpret commercialization and gender issues in the media. Recently, more creative teaching strategies such as simulation and practical training have been adopted. Also, students perform better understanding of media representation and the audience role. Overall, media education for school children has gained more attention in Taiwan and reveals a track gradually shifting from the protectionist to preparation models. To orient children in the digital age, media education needs to adopt more innovative teaching methods and to empower children to access digital media.