英文摘要 |
Nowadays, health care seeking behaviors have no longer been restricted their performing in healthcare organizations. This reflects the paradigm shift of health care service delivery model from the perspective of patriarchy on medicine to the patient centered. From the social-cultural perspective, this research aimed on examining the consequences of contradictionaries with the lack of considering cultural embeddeness in the innovative service design process. With the case research focuses on the process of telehealthcare service promotion in a medical center in southern Taiwan, we revealed several insights related to the innovative service design. Based on the Ethnography, we applied activity theory to construct the activity systems of the telehealthcare service promotion from a total of 35 experienced service promotion processes. Furthermore, several contradictionaries were extracted through the activity system in the research. Finally, we provide several suggestions for the future healthcare industry to enhance the understanding of IT-enabled services design with cultural embeddedness. |