電子紙式購買點廣告裝置及播放管理系統設計及實作

本論文設計並實作一電子紙式購買點 (Point of Purchase, POP) 廣告裝置（簡稱 E-POP 廣告裝置）及播放管理系統，用於應用場域中播放廣告文宣。E-POP 廣告裝置是使用膽固醇液晶面板，可以色彩化顯示圖形及文字，面板的雙穩態維持時間3個月，可無線方式更新顯示內容。播放管理系統具備場域E-POP廣告裝置管理、文宣影像編輯、及播放排程管理等功能。E-POP廣告裝置及播放管理系統是屬於一種輕量級的廣告播放顯示方案，適用於低色彩、低更新頻率、反射式、低耗電的自動化顯示用途。可能應用場域如在賣場中用來標示生鮮食品的動態促銷訊息。此播放管理系統可取代原本以紙張張貼的告示，提高資訊傳播的即時性、正確性及自動化，有助於應用場域節省人力及紙張耗材，並將節省之人力轉投入更高附加價值之活動。

An electronic-paper based device for point of purchase (E-POP) advertisement device and the E-POP advertisement management system are designed and implemented in the paper. The E-POP advertisement device uses Cholesteric Liquid Crystal Display to show pictures and texts with colors. The zero-power bi-stable duration for the E-POP advertisement device is three months. The E-POP device employs the Zigbee technology to update its display contents wirelessly. The E-POP advertisement management system can manage E-POP advertisement devices in the applied fields as well as edit and schedule the advertisements to be displayed. The E-POP advertisement system is a light-weight solution with low colors, low update frequency, reflective display, and low power consumption for automatic advertisement posting. The system can replace the original paper-based point of purchase advertisement to improve the timeliness and accuracy of the advertisements. Also, it can save labor, which then can be devoted to activities with higher value-added.