兩岸貿易趨勢下與某醫學中心往來醫療儀器代理商對大陸產製品之評選研究

The Influence of Cross-Strait Trade Agreement on Taiwan Agents' Selection Criteria of Medical Devices from Mainland China

近年來台灣與大陸地區經貿往來日益密切，2013年6月政府推動海峽兩岸服務貿易協議，並將於服務貿易協議簽署後，再加速貨品貿易協議之協商，而大陸醫療儀器產業市場規模成長快速，已初步形成了類別齊全，產業鍊完善，產業基礎雄厚的體系。未來大陸地區產製的醫療儀器將是台灣醫療儀器代理商及醫院考量與選擇的重要供應來源。本研究為調查某醫學中心所往來之醫療儀器代理商，以瞭解其選擇大陸產製之醫療儀器所考量策略與指標權重，結果發現，雖在低成本趨勢下，醫療器材商選擇產品時的優先考量策略依序為「品質能力」、「技術能力」、「服務能力」、「交期與信譽」、「供應能力」、「協調合作能力」及「買方成本」，仍以「品質能力」做為最優先考量策略。建議政府機構與醫療儀器代理商在未來兩岸貨貿協議下，因應進口大陸產製之醫療儀器，能考量中國大陸所制訂之醫療儀器生產國家標準，以保障產品品質及銜接台灣食藥署的品質審查制度，積極落實法規比對，達成兩岸法規調和，才能協助廠商業者及使用醫院能有效率的引進大陸廠商生產具合宜品質成本的優良醫療儀器，此為現行將推動兩岸貨貿政策主管機關需協同食藥署思考配套最重要之處。另選擇代理大陸產製醫療儀器時已不能單獨以交易價格做為產品競爭力的優先參考指標，考量醫療儀器屬耐久財，產品的品質與售後服務的完善，才能加強公司於業界地位與競爭力，進而使醫院採購端更有願意接受大陸產製的醫療儀器。

Due to the fast-growing medical device market in Main Land China, it is expected that more and more medical device agents/dealers and hospitals might opt for China-made medical devices as the main source of supplier. The costs of the medical devices made in China are lower than other areas; however, the cost may not be the only selection criteria for medical device agents in Taiwan. Thus, the purpose of this study is to investigate Taiwan agents' selection criteria of medical devices from Main Land China. The study interviewed the staff of medical device agents, who have been long-term suppliers of Shin-Kong hospital, to find out what criteria they have when it comes to choosing medical devices. Seven criteria were found from this research, including: buyer cost, quality capability, lead time and credit, technical capability, supply capability, service capability, cooperation capability. Analytic hierarchy process (AHP) was then used to find out the weight evaluation for each criteria. Results showed that the three most important indexes are quality capability, technical capability and service capability. It is hoped that the results of this study may be a good reference for Taiwan Food and Drug Administration (TFDA) the and Ministry of Economic Affairs in Taiwan.