臺灣運動管理學研究趨勢之探討──2012－2020

A study of research trends for Sports Management in Taiwan--2012-2020

本文探討臺灣綜合性體育運動之期刊中運動管理學門領域，各研究主題分布情形，並嘗試分析其趨勢，提供未來研究參考。將研究主題分為行銷贊助、運動科技、體育政策、賽會管理、場地設施、組織與人資管理，並採用描述性統計及關鍵詞共現性方法，分析特定期刊、研究主題發表情形及共同關注之議題。結果顯示，歷年來各研究主題以組織與人資管理占多數，運動科技最少；發表量高峰為2014、2017年，分別以行銷贊助與賽會管理為主；研究主題間具相關性。建議未來可跨領域合作或增加各研究主題的連結，避免主題過度集中，並納入不同出版形式的文獻探討。

This study aimed to understand the current state and development of sport management academic research in Taiwan, including the distribution of research topics and research trends. A total of 76 sports management articles were sampled and categorized into the six fields of marketing, sports technology, physical education policy, sport event management, sporting facilities, organizational and human resources management. Descriptive statistics and keyword co-occurrence analysis were utilized to categorize the articles by journal, research topic, and commonly discussed issues. The study’s results revealed the following: the most and least frequently examined topics were organizational and human resources management and sports technology, respectively; the number of articles published peaked between 2014 and 2017, during which marketing sponsorship and sport event management were the primary topics being discussed; and the articles across the six fields had covered various common issues, indicating a correlation among the various sports management research topics. Future studies could consider a multidisciplinary research approach and explore different types of published research to better understand the current state and development of sport management research.